What makes us unique
We’re crazy about pets large and small. That’s why we are dedicated to creating pet bedding and litter made from sustainably sourced, responsibly rescued natural plant fiber because it’s cleaner and healthier for your entire family, including your pets.
Active. Happy. Natural. We help pets live their best lives: A life that is active, happy and natural… because that’s a healthy pet. For more than 30 years we have been using timber and paper pulp remnants that would otherwise end up in landfills to make 100% biodegradable, safe and sustainable pet products. With our parent company’s 100+ years as a worldwide leader in natural fiber, we are dedicated to using our expertise to make the world a better place over the next 100 years.